No amount of user generated content can compensate for quality original content - and this is increasingly being provided by freelance copywriters. From the biggest national media outlets to the smallest periodicals, freelance copywriters are making up an ever growing percentage of content. People have never consumed as much media as they do today and a growing army of trained freelance copywriters have risen to meet the demand.

This demand has, however, caused difficulties within the industry. Many smaller businesses find tracking down affordable freelance copywriters difficult. Inversely, freelance copywriters quickly discover that a small pool of writers are used over and over by buyers - leaving them out in the cold.

Resource sites like Content Central offer an innovative way of bringing these parties together. After a copywriting project is posted freelance copywriters can contact the buyer directly and quote for the job. This allows the buyer to make an informed decision and - vitally - receive qualified enquiries from freelancers who are interested in the project.

Rather than dumbing down content, digital media has increased reliance on quality original writing. Resources like Content Central ensure freelance writers can take advantage of this second media golden age.