Marketing efforts can pay off for a business or can detract from a business reputation. Use the tips below to consider the type of marketing on social media that you respond well to in order to help determine your business social media marketing strategy.
Keep in mind that when someone uses their social media they usually have different goals from those who visit your website. Visitors to your website are usually looking into your business or type of business. On social media, people’s intent is usually to engage regarding a specific goal whether it with an individual or a business. This type of communication means that duplicating your website information on social media will likely annoy a social media user much as it annoys you to have the clutter on your own social media page.
Always tailor your content to the social media you are using. Social media marketing on Facebook will differ from social media marketing on Twitter or content in a blog or a podcast.
As a rule of thumb your social media should include a path to get to your website and vice versa. So your social media will often have a link to your website and your website should include icons indicating “follow us on”.
Just like you, other users of social media are actively trying to reduce the amount of marketing they receive from businesses. Unless you consistently provide opportunities for good deals or valuable information, social media will not work for you because people don’t want their time wasted with endless pitches.
Whatever your social media marketing goals may be, always be honest. There will always be marketing strategies you read about to get more customers. On social media if you make users feel stupid they will accelerate the damage to your reputation faster than ever before through social media. While there are still “tactics” being advised, this is one area where it is crucial to pay attention to doing unto others as you would have them do unto you.
Do not neglect quality for quantity in content when you are using social media marketing. Crafting well-worded and meaningful information that respects the time of your social media user is critical to maintaining a relationship. More and more opportunities are available for individuals to opt out, filter out, and omit your marketing so businesses must be careful in how they market themselves on social media.
Before you use a specific type of social media make sure it suits your business. If you sell vintage clothing for instance, it might be cute to have a celebrity gossip type of blog as a related way of marketing your clothing. However, if you are selling funeral services you wouldn’t want to blog about recent deaths.
Social media can be an asset to your marketing efforts but will require time and attention to do well. Use the tips above to do unto others as you would have them do unto you when it comes to social media marketing.
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